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design, fashion, "art direction", diversity, "Sela Lewis", "New York City", NYC, DC, "graphic designers", "creative directors", animation, environmental, "web development", black, "African American", women, fashion, interactivity, Sela, Lewis
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The Papyrus Problem: Hating the Use of Everyday Design

When I started out in graphic design, I didn't know how to explain to people what it is I actually do. One college professor stated very clearly, "We solve visual communication problems." People understand this response because it's not interested in the last big company or campaign I worked on....

Implementing The Elusive In-House Creative Brief

I have a confession. I haven't written a creative brief in years. For those who don't know, a creative brief is a document that declares the goals and intent of a design project. It provides, among many things: the name and profile of the client, their...

When The Client Fails

To most lay people, the biggest qualifier for good design is if it "looks good." The reality is that truly good design considers many factors: it's strategic position in the marketplace, it's reach of targeted audiences, response to new discoveries in technology, and embrace of contemporary...

Diversity Without Pity #31 | Coca-Cola ‘Love Story’ Ad

[no_blockquote text="Life is not only about simple survival. We need to be reminded that life is worth living when we can enjoy it." text_color="#d7df28" title_tag="h2" width="" line_height="" background_color="" border_color="" show_quote_icon="yes" quote_icon_color="#d7df28" quote_icon_size=""] Recently Pepsi and Heineken attempted to respond to current political discourse with two rather polarizing...

Who Needs Charisma in Design?

Today I'm headed to this year's AIGA Awards Gala, and it has me thinking about charisma: What it means to have charisma while networking as a designer. In middle school, I was encouraged to participate in Forensics, the Milwaukee Public School's equivalent of all-day theatre camp. I...

A Weekend With Color Coded | Design Your Power

A few months ago, I attended Color Coded: Design Your Power, co-hosted by AIGA DC and Vox. We opened the two-day session with meditation and prayer. A reminder that our mental health is important if we are learning new things, and being creative. [caption id="attachment_4824" align="alignleft" width="271"] This...

Janelle Monae + Grimes | Venus Fly

Last month, Janelle Monae and Grimes released an exclusive music video on the streaming service TIDAL (#PayYourFavoriteArtists), and it serves SO MUCH LEWK! At at time where big labels are not as invested in high-concept music videos, there's worry that truly creative artists don't have a platform....

Video | ArtLife/LifeArt Series | Sela Lewis

ArtLife/LifeArt, a new video series on creativity featuring a wide range of artists and artisans produced by art director, and designer Lorenzo Wilkins. These mini docs ask: Creativity is the engine that drives the process. But what ignites the engine? https://www.youtube.com/watch?v=ySxXzGDbyUI&t=97s ArtLife/LifeArt gives you, the viewer, a...