| College Decision Road Map
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College Decision Road Map

College Decision Road Map


Map-like brochure aimed at helping students — particularly low-income students and students of color — navigate the difficult terrain of what major to study, what school to attend and how to pay for it.


Challenge #1 Making a complicated process easier.

The Education Trust is a Washington, D.C.-based education advocacy organization working to close the achievement gap that separates low-income students and students of color from their more affluent and white peers. Our higher education division wanted to produce a printed piece that would help students navigate the difficult terrain of deciding what college to attend and how to pay for it. Inspired by the term road map, we designed a customized brochure that parses the decision-making process in ten steps. In addition to breaking the decision-making process down into steps, sections are color-blocked to reflect main sections of the process (interests of study, school characteristics, how to pay for school, etc.). Eventually the road map unfolds into a poster that inspires college completion and defines financial aid-related terms.

Our target audiences are high school students—particularly low-income and students of color— and school counselors. Our client wanted to provide important financial aid-related terms and definitions. Knowing that school counselors love posters, we created an inspirational poster that also displays the important financial aid terms students and counselors need.



Challenge #2 Getting the okay.

The biggest challenge in our higher education division’s original presentation of the road map was the size. Originally 11” x 17” flat, information is so cramped, that one could potentially get lost navigating the content. Using a clothing company’s self-mailer as an example, I presented our team with the idea to place the same concept on larger paper, but mapped in sections. The team liked the concept.



Challenge #3: Re-producing revisions in-house.

After consulting with our printer vendor for layout recommendations and pricing, I had the green light. Once we agreed to move forward with the project, I had the task of figuring out how to print revisions on a typical office printer. Included in the slideshow above is the mock-up process for an early draft of the map. This was an enlarged custom print, and our printer can only handle a paper size maximum of 11” x 17”. Using the poster option to print, the map printed as parts of a puzzle that gets put together.


June 7, 2013

  • Brochures
  • Illustration
  • Poster Design