“Through Our Eyes: Perspectives and Reflections From Black Teachers” represents the qualitative data Ed Trust collected from focus group sessions of 150 Black teachers from across the country.
With African Americans making up only 7 percent of the teaching workforce, “Through Our Eyes” adds some of the much-needed substance that has been absent from the teacher diversity conversation. It uncovers the challenges Black teachers face in classrooms and schools, surfacing issues that contribute to low retention rates among teachers of color.
“Through Our Eyes” pulls the wool back to reveal the distinct experience of African American teachers, through their own words, as they work to serve the needs of an increasingly diverse student population in schools across the nation.
The clients wanted something distinctively different from any other report we’d done. After a few proposals, The concept was to emphasize “through our eyes” using stark eye contact and a magazine editorial style. I used Ed Trust brand secondary colors brown, red, and burgundy to say that being “of color” is okay. From print, to digital, to social media, stock photos of black people were mixed with various quotes. This approach puts a face on black teachers, without calling out a specific black teacher.
November 3, 2016