Aug
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“The trouble with idealism is that it is needy and tricky. But I’m an idealist, and in my ideal world I would love awards to be a democratic representation of all progressive excellence practiced by our industry today. This means that, ideally, awards would cost nothing to enter so that success could never be bought. It means that work would be entered in raw form with verified data so it’s judged on its impact and not on any hype. It means that awards would reward not familiar tropes, but real innovation so that the industry furthers its relevance annually. And it means that any awarded work would have a proven, pro-social dimension so that great work is at a minimum, good. I write these criteria not as a criticism of awards, which in many cases are embracing some of these dimensions, but as a provocation to ensure that our industry’s recognized best is not just likeable, but outstanding.” ~ Naresh Ramchandani, Pentagram partner, London, from “Are Design Awards Worth Entering?”