Diversity Without Pity #1 | Swiffer “Real People” Ads | Design is within the fibers.
design, fashion, "art direction", diversity, "Sela Lewis", "New York City", NYC, DC, "graphic designers", "creative directors", animation, environmental, "web development", black, "African American", women, fashion, interactivity, Sela, Lewis
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Diversity Without Pity #1 | Swiffer “Real People” Ads

08

Nov

Diversity Without Pity #1 | Swiffer “Real People” Ads

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A lot of virtual ink has already been spilled about these ads…Because they’re awesome!!!

Click the video below to hear one of the commercials.

So I will briefly add that what makes these ads really good is that someone within the ad agency or production team made a conscious effort to have diversity, without selling the product short, or taking pity on the people in the ads. So, I will make the Swiffer “Real Families” ad the first in my online series Diversity Without Pity in which I will feature an ad campaign that considers the diversity of it’s casting without selling the product — or the client — short.

Diversity Without Pity is a blog series from IDSL, highlighting media that uses smart design, and considers the diversity of it’s casting without selling the viewer or consumer, short.

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Diversity Without Pity


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